Pink Power Flock Raises Breast Cancer Awareness

Pink Power Flock Raises Breast Cancer Awareness

October is Breast Cancer Awareness Month and Cobb EMC’s annual Pink Power Flock the Yard (#PinkPowerFlock) campaign is celebrating the thousands of brave, resilient men and women who are impacted by breast cancer with a small army of flamingos. Why flamingos? Because they are pink, just like the symbolic pink ribbons for Breast Cancer Awareness. 

“First and foremost, we want women to make the appointment for their mammograms and get screened,” said Kristen Delaney, Vice President of Marketing at Cobb EMC. “We hope that when people see these flamingos, it will make them smile and remind them to pick up the phone and make that appointment. In fact, 1 in 8 women will be diagnosed with breast cancer, and 85% without any family history. We all know how easy it is to get busy and let time slip by, but this is too important. Early detection is key.”

The pink flamingo flock is an eye-catching display to raise awareness that the local community can sponsor. Participants can send the flock to a friend or neighbor's yard, or sponsor a flamingo at the YMCA. You can also make a discretionary donation to “feed the flock” and all donations received will go to support the YMCA’s Breast Cancer Survivor Programs. Three YMCA families are participating in the “Flock the Yard” initiative with Cobb EMC. You can select the YMCA nearest you and sponsor a flamingo or a flock: 

• McCleskey-East Cobb - 1055 E Piedmont Road, Marietta, GA 30062 

• Northeast Family YMCA - 3010 Johnson Ferry Road, Marietta, GA 30062 

• Northwest Family YMCA - 1700 Dennis Kemp Lane, Kennesaw, GA 30152 

You may also sponsor a flamingo (or the flock) at “If one person sees our flamingo flock and makes an appointment to get screened, then the campaign has done its job,” said Peter Heintzelman, President and CEO at Cobb EMC. “The #PinkPowerFlock is displayed around our community to encourage women to make the appointment so that they can detect breast cancer early and seek preventable treatment.”

According to the American Cancer Society, an estimated 276,480 new cases of invasive breast cancer will be diagnosed in women in 2020 and there are more than 3.5 million breast cancer survivors in the United States including women still being treated. Breast cancer is sometimes found after symptoms appear but many women with breast cancer have no symptoms. Regular breast cancer screenings are an important way of early detection and prevention. Learn more at

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